Tipico launches Player Protection Campaign
- Motto: “You control the game, do not let the game control you.”
- Support for the “Check your Game” initiative of the German Federal Centre for Health Education (BZgA)
- Campaign to reach millions of viewers on ARD-Sportschau and on YouTube
- Focus is on prevention and risk awareness
Tipico – the No. 1 sports betting provider in Germany – is launching an advertising campaign for responsible gambling. The company decided to increase attention for the “Check your game” initiative of the Federal Centre for Health Education (Bundeszentrale für gesundheitliche Aufklärung – BZgA). Featuring the slogan “You control the game, do not let the game control you”, the Tipico commercial will be broadcast on Sportschau and on YouTube from March 2nd onwards. This makes Tipico the first provider in the regulated German sports betting market to make its advertising time available for a player protection initiative and to make use of its reach for this purpose.
The visually stunning spot is part of the “Do what you want!” campaign, which was developed together with the Hamburg-based creative agency deepblue networks and realized with the American director Wes Walker and the production company BWGTBLD.
The campaign invites users to learn more about the BZgA’s responsible gambling initiative at www.check-dein-spiel.de. There is a self-test and detailed information on support services for potentially at-risk gamblers and their families, as well as online advice. Information is also provided on the subject of gambling bans. Services are available in both plain language and sign language.
With this campaign, Tipico reaffirms its commitment to player protection and sends a clear signal for responsible betting as well as prevention and education so that gambling does not become an addiction.
The Tipico Group sees player protection as a fundamental part of its product offering. Comprehensive player protection measures have been implemented. These measures are based on a scientifically sound player protection concept. Player protection information is also readily available to Tipico customers as part of the product offering. The current campaign is a further step in Tipico’s commitment to raising awareness of the risks and promoting measures to prevent problem gambling.
Details of Tipico’s player protection concept:
https://www.tipico-group.com/wp-content/uploads/2023/04/Spielerschutzkonzept-1.pdf
Further information on the advisory services provided by the BZgA can be found at
Credits:
Agency: deepblue networks AG
Chief Creative Officer: Oliver Drost
Consulting: Josephine Jäger, Anna Terhorst
Creative Director: Oliver Reichwald
Copy/Concept: Andreas Hatrath
Art Direction: Franziska Böttcher
Creative Producer: Daniel Lojewsky
FFF: Katja Czok
Director: Wes Walker
DOP: Nikita Khatsarevich
Film Production: BWGTBLD GmbH
Head of Production: Greta Müller
Executive Producer: Leonard Leis
Photo: Pascal Kerouche
Sound: Hastings Audio Network
Sound logo: Hooked by Hastings
Music: White Horse Music
