• Motto: “You control the game, do not let the game control you.”
• Support for the “Check your Game” initiative of the German Federal Centre for Health Education (BZgA) 
• Campaign to reach millions of viewers on ARD-Sportschau and on YouTube
• Focus is on prevention and risk awareness

Tipico – the No. 1 sports betting provider in Germany – is launching an advertising campaign for responsible gambling. The company decided to increase attention for the “Check your game” initiative of the Federal Centre for Health Education (Bundeszentrale für gesundheitliche Aufklärung – BZgA). Featuring the slogan “You control the game, do not let the game control you”, the Tipico commercial will be broadcast on Sportschau and on YouTube from March 2nd onwards. This makes Tipico the first provider in the regulated German sports betting market to make its advertising time available for a player protection initiative and to make use of its reach for this purpose.

The visually stunning spot is part of the “Do what you want!” campaign, which was developed together with the Hamburg-based creative agency deepblue networks and realized with the American director Wes Walker and the production company BWGTBLD.

The campaign invites users to learn more about the BZgA’s responsible gambling initiative at www.check-dein-spiel.de. There is a self-test and detailed information on support services for potentially at-risk gamblers and their families, as well as online advice. Information is also provided on the subject of gambling bans. Services are available in both plain language and sign language.

With this campaign, Tipico reaffirms its commitment to player protection and sends a clear signal for responsible betting as well as prevention and education so that gambling does not become an addiction.

The Tipico Group sees player protection as a fundamental part of its product offering. Comprehensive player protection measures have been implemented. These measures are based on a scientifically sound player protection concept. Player protection information is also readily available to Tipico customers as part of the product offering. The current campaign is a further step in Tipico’s commitment to raising awareness of the risks and promoting measures to prevent problem gambling.

Details of Tipico’s player protection concept:

https://www.tipico-group.com/wp-content/uploads/2023/04/Spielerschutzkonzept-1.pdf

Further information on the advisory services provided by the BZgA can be found at

www.check-dein-spiel.de

Credits:

Agency: deepblue networks AG

Chief Creative Officer: Oliver Drost

Consulting: Josephine Jäger, Anna Terhorst

Creative Director: Oliver Reichwald

Copy/Concept: Andreas Hatrath

Art Direction: Franziska Böttcher

Creative Producer: Daniel Lojewsky

FFF: Katja Czok

 

Director: Wes Walker

DOP: Nikita Khatsarevich

Film Production: BWGTBLD GmbH
Head of Production: Greta Müller

Executive Producer: Leonard Leis

Photo: Pascal Kerouche

 

Sound: Hastings Audio Network

Sound logo: Hooked by Hastings

Music: White Horse Music