Tipico ranks in top league of sustainability

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Tipico received a Bronze rating from internationally renowned ESG rating agency EcoVadis, landing in the top 35% of companies rated worldwide. This rating reaffirms Tipico’s prestigious recognition as an S&P Yearbook Member for 2023, awarded by S&P Global rating agency, which is equally highly regarded in the field.

This renewed success in a second internationally recognised benchmarking procedure underlines that Tipico is on the right track towards successfully reducing its emissions in line with the Paris agreement and attaining the highest standards for working conditions, social responsibility, and legal compliance.

Raising the standard

EcoVadis is well-known for its rigorous evaluation methods, assessing companies across a wide range of sustainability criteria, known to be comprehensive. The voluntary participation in the assessment is typically undertaken by companies confident in their high standards, who participate in order to compete for awards, which makes it all the more remarkable that Tipico could achieve such a high rating.

Two ratings, one direction

Tipico takes pride in being among the companies that can compete with the best when it comes to sustainability. This rating serves as proof of the group’s commitment to meeting the demands of all stakeholders while conforming to the highest international standards.
It marks another milestone for Tipico but is by no means the end of the journey. With great confidence, Tipico is steering towards the goal of achieving net-zero emissions by 2030.

Tipico Releases ESG Report for 2022

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The ESG Report 2022 illustrates how Tipico lives up to its commitment as a trustworthy and responsible corporate citizen, through a variety of successful initiatives and sustainable activities.

The report details a number of projects, measures, and key indicators from areas like personnel, product safety, compliance, society, environment and supply chains, which, together with a consistent corporate ethic, underline Tipico Group’s values and commitment in action.

Further details can be found in the ESG Report 2022, which may be downloaded here.

Tipico Frankfurt Limited and Tipico München Limited proactively return their permissions for a sports betting offer in Germany

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In May 2023 the group entities Tipico Frankfurt Limited and Tipico München Limited have proactively returned their respective permission for a sports betting offer in Germany to the regulatory authority. The reason was that the respective entities never went operative as yet. As a consequence, these entities are removed from the so called “Whitelist” of the “Gemeinsame Glücksspielbehörde der Länder”.

There is no impact on Tipico customers, as the offer on tipico.de as well as the offer in our Tipico shops are not affected at all.

 

Tipico achieves excellent result in annual ESG Report ranking

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Once again Tipico ranks highly in the Corporate Sustainability Assessment by S&P Global Ratings, participating for the third time. This independently conducted benchmarking of ESG disclosure ranks companies within a sector and beyond. Tipico improved compared to last year’s result: Within the gambling sector Tipico ranked 6th, one rank up from the year before, and across all industries attained a percentile rank of 93, up from 85.

We pride ourselves on our efforts to be a trustworthy and engaged corporate citizen; it’s rewarding to see these results corroborate our commitment to a sustainable business practice.


Tipico is in the top 10% of companies

Every year independent rating agency S&P Global Rating compares how well companies do in various spheres of corporate social responsibility. External experts evaluate and rank factors such as disclosure, policies and processes related to environmental, social and governance performance. Overall, Tipico Group impressively finds itself in the top ten percent of all 8000 companies examined.

Tipico was therefore once again included as a member in the ‘Sustainability Yearbook 2023’, in which S&P Global Ratings lists the best representatives of each respective industry.

Years of sustainability efforts show results

The latest ESG Report (2021) details how Tipico fulfils its responsibilities as a trustworthy and responsible corporate citizen, describing a variety of successful initiatives: e.g. Tipico Shop Agencies in Germany now draw 80% of their power supply purely from renewable energy sources, with the journey to 100% continuing.
To communicate and live our values in everyday action, we regularly collaborate with local NGOs and organise CSR Days during which our employees can choose to do hands-on work for social and environmental causes.

We strongly believe that we must be a trustworthy partner to all, customers and citizens alike. Though not required to do so, as Tipico Group is not a publicly listed company, since 2018 we publish a yearly ESG report which you can find here: ESG Reporting

Through sustainable decisions, we strengthen our position as market leader in sports betting in Germany and also justify the trust which hundreds of thousands of sports enthusiasts place in us every day.

Weil du es spürst: Tipico and deepblue show even more passion with new campaign

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Tipico – Germany’s sports betting provider number 1 – is providing an intense push of adrenaline and passion with a new campaign to mark the start of the World Cup. Together with Hamburg-based creative agency deepblue networks, the sports betting original is developing a visually stunning TV campaign full of strong emotions. The slogan ‘Weil du es spürst’ (Because you feel it) pushes Germany’s leading sports betting provider further in the direction of a lifestyle brand for its target group.

Just in time for the Football World Cup, Tipico is entering the betting season on all sports-relevant channels with a new campaign. In powerful visual spots, Germany’s leading betting provider delivers a distinctive new message to passionate fans of the sports world: ‘Weil du es spürst.‘

After Tipico celebrated its target group in the previous two years with the claim ‘Mach dich zum Original’ (Make yourself an original), the focus is now on the unique feeling of every bet. ‘Through Tipico, fans feel the most intense excitement in every single game. That’s what we’re representing in our new campaign,’ says Kajetan Strini-Brown, Head of Acquisition at Tipico. ”Weil du es spürst’ hits the spot of everyone who wants to be thrilled by the emotions and passion on match days’ says Oliver Reichwald, Creative Director at deepblue networks.

FC Bayern München is also involved in this year’s new campaign. Additionally, the Bundesliga championship trophy and the logos of the Bundesliga and 2. Bundesliga, which Tipico uses as an official partner, are also visible.

The third campaign, which Tipico developed together with the Hamburg-based creative agency deepblue networks, was again realized with director James F. Coton and the production company 27km. Pascale Kerouche was behind the camera for the photos of the current campaign.

After the premiere of the TV spots at the start of the World Cup, placements will follow on all sports-relevant channels and surroundings. These will include everything from a 15-second image spot to a 7-second presenter in more than 120 different formats for TV and web. In addition to the image spot, Tipico will also show short product clips in which, among other things, a new customer bonus and other product features will be communicated.

Credits

  • Agency: deepblue networks
  • Chief Creative Officer: Oliver Drost
  • Consulting: Josephine Schütt
  • Creative Director: Oliver Reichwald
  • Copy/Concept: Andreas Hatrath
  • Art Direction: Franziska Böttcher
  • FFF: Katja Czok
  • Director: James F. Coton
  • Film production: 27km
  • Sound: Hastings Audio Network
  • Pictures: Pascal Kerouche

Tipico’s ESG Report for 2021

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The ESG Report 2021 illustrates how Tipico lives up to its commitment as a trustworthy and responsible corporate citizen, through a variety of successful initiatives and sustainable activities.

The report details a number of projects, measures, and key indicators from areas like personnel, product safety, compliance, society, environment and supply chains, which, together with a consistent corporate ethic, underline Tipico Group’s values and commitment in action.

Further details can be found in the ESG Report 2021, which may be downloaded here.

This is how Tipico assumes responsibility

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As a leading gambling provider, Tipico fulfils its corporate social responsibility. We always want to be number 1, not only in economic terms but also in the area of sustainable corporate governance. We therefore recognise and consider all the effects we have on our environment and integrate corporate sustainability into every decision we make. Through our sustainable corporate decisions, we do not only expand our position as the market leader in sports betting, but we also justify the trust that hundreds of thousands of sports enthusiasts place in us every day.

Trust begins with transparency, which is why in addition to key economic figures and aspects of corporate governance, Tipico also reports the impact our business’ activities have on society and the environment annually. This report focuses on issues pertaining to the responsible use of our product, the ecological impact of our business’ operations and our employees’ working conditions.

External benchmarking yielded strong results for Tipico

All the data is evaluated every year by the independent rating agency ‘S&P Global Ratings’, and the findings are compared with other companies’ ratings. This external benchmarking has yielded some impressive results for the Tipico Group. In comparison with 8,000 companies from over 50 different industries, the Tipico Group has achieved a result that is well above average and finds itself in the top-rated quarter of all companies examined. Tipico also occupies a leading position within the industry, leaving many well-known industry giants behind. This has been corroborated by Tipico’s inclusion in the ‘Sustainability Yearbook 2022’, in which S&P Global Ratings lists the best representatives of each respective industry.

The latest Corporate Responsibility Report (2020) details how Tipico fulfils its responsibilities as a trustworthy and responsible corporate citizen, through a variety of successful initiatives and sustainable activities. This report is available here, and further details on Tipico’s ESG performance can be found here.

Tipico Releases Corporate Responsibility Report for 2020

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Despite enduring a year full of challenges due to the COVID-19 pandemic, Tipico has not only managed to strengthen its market leader position through sustainable corporate decisions but has simultaneously further developed its benchmarks in the field of corporate responsibility. The Corporate Responsibility Report 2020 illustrates how Tipico lives up to its commitment as a trustworthy and responsible corporate citizen, through a variety of successful initiatives and sustainable activities.

The report details a number of projects, measures, and key indicators from areas like personnel, product safety, compliance, society, environment and supply chains, which, together with a consistent corporate ethic, underline Tipico Group’s values and commitment in action. To mention an example, the company’s responsible conduct played a key role in Tipico being among the first providers to receive the newfound sports betting concession valid throughout Germany in October 2020. Other examples of the Tipico Group’s successful efforts, include its cooperation with a whistleblowing ombudsman, and its support for social projects such as the Black Forest Nature Park. Responsible action is also the premise in the Tipico Group’s approach to its conservation of energy and resources. In fact, the group reduced CO2 emissions (Scope 1) by around 33% compared to the previous year.

Further details can be found in the Corporate Responsibility Report 2020, which may be downloaded here.

Tipico Publishes Corporate Responsibility Report 2019

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Tipico is publishing this report as people around the globe are fighting the COVID-19 pandemic which brings with its uncertainties and changes for everyone. While it is still too early to describe the long-term outcomes of the crisis, something has become evident: In the framework of the pandemic a multitude of positive initiatives have been set up as well, illustrating that sustainable transformations are possible in all areas.

The same goes for Tipico: Corporate responsibility means successfully operating Tipico’s business in a sustainable manner. Therefore, Tipico is proud to present its corporate responsibility report 2019, which discloses extensive information on its efforts to be a trusted and responsible corporate citizen. The report highlights a number of projects and key indicators that demonstrate how the market leader for sports betting integrate sustainable business decisions in all its actions, delivering better outcomes for all stakeholders and communities. It increases transparency and helps all stakeholders understand Tipico’s values and commitment.

In 2019, both the trust in the Tipico brand and satisfaction with the product increased among customers. Tipico has more than 280,000 active online users on a Bundesliga match day and has been ranked the 6th most influential online gambling provider worldwide. All this is the result of its trustworthy and sustainable business practices. It is not just the result of a few people’s work, but is influenced by the actions of each and every employee in the Tipico Group as well as all external collaborative partners. Internally, Tipico’s employees bring the company values to life and support Tipico in continuously improving its performance. In 2019, Tipico therefore focused on increasing training for employees by offering an extensive leadership programme and by ensuring that employees participate in all compliance training sessions. Tipico trusts all its employees to follow the highest ethical standards and is proud that over the last year so many employees got actively involved in shaping the company through voluntary culture work streams. At the same time, external collaboration helps Tipico to reach its goals. Since 2018, Tipico has been part of the UN Global Compact, the largest sustainability initiative worldwide which enables the sports betting provider to align and take actions with the support of the United Nations. Tipico is committed to the principles of the initiative and will keep working towards its common goals.

After a successful year, Tipico is now excited to present the results: Corporate Responsibility Report 2019

More than 1,500 new trees for Malta

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Maximizing our positive impact on the environment! Following this principle, the Tipico Co. Ltd. decided to plant more than 1,500 trees on the Maltese island – one for each
employee of the whole Tipico Group.

The project idea started initially on the 4th of October 2019, when around 120 employees of the company in collaboration with many local NGOs got involved in various projects around the island. For a whole working day, the employees were exempted to engage in charitable organizations of their choice. The day started in the office with some sessions of external speakers talking about topics such as possibilities how to reduce water and food waste and about biodiversity projects in Malta.

One of the groups collaborated with Ambjent Malta, planting the first charge of 600 trees in the Ta’ Qali National Park. During the last days of december 2019, a second charge of 950 trees was planted in the Mediterranean Garden in Paola. Due to the high development of the island, ecological compensation areas and parks are of great importance. As the Mediterranean Garden is a public space, residents will further benefit by the recreational area nearby.

Trees planted consist of a mix of lentisk and Mediterranean cypress (Cipress), which will create a buffer wall along perimeter of the site as the species grows thick and bushy. Besides, several Jerusalem pines (Prinjol) a Maltese indigenous tree and the most common tree on the island.

Some Judas trees (Sigra ta’ Guda) have further been planted, small indigenous trees which blooms around April and gives a violet colour to the habitat. In order to attract many birds and insects, fruit bearing olive trees (Taz-Zebbug) and the typical Mediterranean carob (Harrub) trees have been planted during this project as well.

The project is part of the Corporate Responsibility strategy of Tipico. The company is convinced that economic success goes hand in hand with responsible business practices. Tipico therefore identified fields that have the highest impact on its ESG performance. Progress on all material topics is further disclosed in a separate nonfinancial report.