Tipico launches Player Protection Campaign

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  • Motto: “You control the game, do not let the game control you.”
  • Support for the “Check your Game” initiative of the German Federal Centre for Health Education (BZgA) 
  • Campaign to reach millions of viewers on ARD-Sportschau and on YouTube
  • Focus is on prevention and risk awareness

Tipico – the No. 1 sports betting provider in Germany – is launching an advertising campaign for responsible gambling. The company decided to increase attention for the “Check your game” initiative of the Federal Centre for Health Education (Bundeszentrale für gesundheitliche Aufklärung – BZgA). Featuring the slogan “You control the game, do not let the game control you”, the Tipico commercial will be broadcast on Sportschau and on YouTube from March 2nd onwards. This makes Tipico the first provider in the regulated German sports betting market to make its advertising time available for a player protection initiative and to make use of its reach for this purpose.

The visually stunning spot is part of the “Do what you want!” campaign, which was developed together with the Hamburg-based creative agency deepblue networks and realized with the American director Wes Walker and the production company BWGTBLD.

The campaign invites users to learn more about the BZgA’s responsible gambling initiative at www.check-dein-spiel.de. There is a self-test and detailed information on support services for potentially at-risk gamblers and their families, as well as online advice. Information is also provided on the subject of gambling bans. Services are available in both plain language and sign language.

With this campaign, Tipico reaffirms its commitment to player protection and sends a clear signal for responsible betting as well as prevention and education so that gambling does not become an addiction.

The Tipico Group sees player protection as a fundamental part of its product offering. Comprehensive player protection measures have been implemented. These measures are based on a scientifically sound player protection concept. Player protection information is also readily available to Tipico customers as part of the product offering. The current campaign is a further step in Tipico’s commitment to raising awareness of the risks and promoting measures to prevent problem gambling.

Details of Tipico’s player protection concept:

https://www.tipico-group.com/wp-content/uploads/2023/04/Spielerschutzkonzept-1.pdf

Further information on the advisory services provided by the BZgA can be found at

www.check-dein-spiel.de

Credits:

Agency: deepblue networks AG

Chief Creative Officer: Oliver Drost

Consulting: Josephine Jäger, Anna Terhorst

Creative Director: Oliver Reichwald

Copy/Concept: Andreas Hatrath

Art Direction: Franziska Böttcher

Creative Producer: Daniel Lojewsky

FFF: Katja Czok

 

Director: Wes Walker

DOP: Nikita Khatsarevich

Film Production: BWGTBLD GmbH
Head of Production: Greta Müller

Executive Producer: Leonard Leis

Photo: Pascal Kerouche

 

Sound: Hastings Audio Network

Sound logo: Hooked by Hastings

Music: White Horse Music

 

 

Tipico ranks in top league of sustainability

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Tipico received a Bronze rating from internationally renowned ESG rating agency EcoVadis, landing in the top 35% of companies rated worldwide. This rating reaffirms Tipico’s prestigious recognition as an S&P Yearbook Member for 2023, awarded by S&P Global rating agency, which is equally highly regarded in the field.

This renewed success in a second internationally recognised benchmarking procedure underlines that Tipico is on the right track towards successfully reducing its emissions in line with the Paris agreement and attaining the highest standards for working conditions, social responsibility, and legal compliance.

Raising the standard

EcoVadis is well-known for its rigorous evaluation methods, assessing companies across a wide range of sustainability criteria, known to be comprehensive. The voluntary participation in the assessment is typically undertaken by companies confident in their high standards, who participate in order to compete for awards, which makes it all the more remarkable that Tipico could achieve such a high rating.

Two ratings, one direction

Tipico takes pride in being among the companies that can compete with the best when it comes to sustainability. This rating serves as proof of the group’s commitment to meeting the demands of all stakeholders while conforming to the highest international standards.
It marks another milestone for Tipico but is by no means the end of the journey. With great confidence, Tipico is steering towards the goal of achieving net-zero emissions by 2030.

Tipico achieves excellent result in annual ESG Report ranking

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Once again Tipico ranks highly in the Corporate Sustainability Assessment by S&P Global Ratings, participating for the third time. This independently conducted benchmarking of ESG disclosure ranks companies within a sector and beyond. Tipico improved compared to last year’s result: Within the gambling sector Tipico ranked 6th, one rank up from the year before, and across all industries attained a percentile rank of 93, up from 85.

We pride ourselves on our efforts to be a trustworthy and engaged corporate citizen; it’s rewarding to see these results corroborate our commitment to a sustainable business practice.


Tipico is in the top 10% of companies

Every year independent rating agency S&P Global Rating compares how well companies do in various spheres of corporate social responsibility. External experts evaluate and rank factors such as disclosure, policies and processes related to environmental, social and governance performance. Overall, Tipico Group impressively finds itself in the top ten percent of all 8000 companies examined.

Tipico was therefore once again included as a member in the ‘Sustainability Yearbook 2023’, in which S&P Global Ratings lists the best representatives of each respective industry.

Years of sustainability efforts show results

The latest ESG Report (2021) details how Tipico fulfils its responsibilities as a trustworthy and responsible corporate citizen, describing a variety of successful initiatives: e.g. Tipico Shop Agencies in Germany now draw 80% of their power supply purely from renewable energy sources, with the journey to 100% continuing.
To communicate and live our values in everyday action, we regularly collaborate with local NGOs and organise CSR Days during which our employees can choose to do hands-on work for social and environmental causes.

We strongly believe that we must be a trustworthy partner to all, customers and citizens alike. Though not required to do so, as Tipico Group is not a publicly listed company, since 2018 we publish a yearly ESG report which you can find here: ESG Reporting

Through sustainable decisions, we strengthen our position as market leader in sports betting in Germany and also justify the trust which hundreds of thousands of sports enthusiasts place in us every day.