Tipico Releases ESG Report for 2022

/in , , /by

The ESG Report 2022 illustrates how Tipico lives up to its commitment as a trustworthy and responsible corporate citizen, through a variety of successful initiatives and sustainable activities.

The report details a number of projects, measures, and key indicators from areas like personnel, product safety, compliance, society, environment and supply chains, which, together with a consistent corporate ethic, underline Tipico Group’s values and commitment in action.

Further details can be found in the ESG Report 2022, which may be downloaded here.

Tipico achieves excellent result in annual ESG Report ranking

/in , , /by

Once again Tipico ranks highly in the Corporate Sustainability Assessment by S&P Global Ratings, participating for the third time. This independently conducted benchmarking of ESG disclosure ranks companies within a sector and beyond. Tipico improved compared to last year’s result: Within the gambling sector Tipico ranked 6th, one rank up from the year before, and across all industries attained a percentile rank of 93, up from 85.

We pride ourselves on our efforts to be a trustworthy and engaged corporate citizen; it’s rewarding to see these results corroborate our commitment to a sustainable business practice.


Tipico is in the top 10% of companies

Every year independent rating agency S&P Global Rating compares how well companies do in various spheres of corporate social responsibility. External experts evaluate and rank factors such as disclosure, policies and processes related to environmental, social and governance performance. Overall, Tipico Group impressively finds itself in the top ten percent of all 8000 companies examined.

Tipico was therefore once again included as a member in the ‘Sustainability Yearbook 2023’, in which S&P Global Ratings lists the best representatives of each respective industry.

Years of sustainability efforts show results

The latest ESG Report (2021) details how Tipico fulfils its responsibilities as a trustworthy and responsible corporate citizen, describing a variety of successful initiatives: e.g. Tipico Shop Agencies in Germany now draw 80% of their power supply purely from renewable energy sources, with the journey to 100% continuing.
To communicate and live our values in everyday action, we regularly collaborate with local NGOs and organise CSR Days during which our employees can choose to do hands-on work for social and environmental causes.

We strongly believe that we must be a trustworthy partner to all, customers and citizens alike. Though not required to do so, as Tipico Group is not a publicly listed company, since 2018 we publish a yearly ESG report which you can find here: ESG Reporting

Through sustainable decisions, we strengthen our position as market leader in sports betting in Germany and also justify the trust which hundreds of thousands of sports enthusiasts place in us every day.

Weil du es spürst: Tipico and deepblue show even more passion with new campaign

/in , /by

Tipico – Germany’s sports betting provider number 1 – is providing an intense push of adrenaline and passion with a new campaign to mark the start of the World Cup. Together with Hamburg-based creative agency deepblue networks, the sports betting original is developing a visually stunning TV campaign full of strong emotions. The slogan ‘Weil du es spürst’ (Because you feel it) pushes Germany’s leading sports betting provider further in the direction of a lifestyle brand for its target group.

Just in time for the Football World Cup, Tipico is entering the betting season on all sports-relevant channels with a new campaign. In powerful visual spots, Germany’s leading betting provider delivers a distinctive new message to passionate fans of the sports world: ‘Weil du es spürst.‘

After Tipico celebrated its target group in the previous two years with the claim ‘Mach dich zum Original’ (Make yourself an original), the focus is now on the unique feeling of every bet. ‘Through Tipico, fans feel the most intense excitement in every single game. That’s what we’re representing in our new campaign,’ says Kajetan Strini-Brown, Head of Acquisition at Tipico. ”Weil du es spürst’ hits the spot of everyone who wants to be thrilled by the emotions and passion on match days’ says Oliver Reichwald, Creative Director at deepblue networks.

FC Bayern München is also involved in this year’s new campaign. Additionally, the Bundesliga championship trophy and the logos of the Bundesliga and 2. Bundesliga, which Tipico uses as an official partner, are also visible.

The third campaign, which Tipico developed together with the Hamburg-based creative agency deepblue networks, was again realized with director James F. Coton and the production company 27km. Pascale Kerouche was behind the camera for the photos of the current campaign.

After the premiere of the TV spots at the start of the World Cup, placements will follow on all sports-relevant channels and surroundings. These will include everything from a 15-second image spot to a 7-second presenter in more than 120 different formats for TV and web. In addition to the image spot, Tipico will also show short product clips in which, among other things, a new customer bonus and other product features will be communicated.

Credits

  • Agency: deepblue networks
  • Chief Creative Officer: Oliver Drost
  • Consulting: Josephine Schütt
  • Creative Director: Oliver Reichwald
  • Copy/Concept: Andreas Hatrath
  • Art Direction: Franziska Böttcher
  • FFF: Katja Czok
  • Director: James F. Coton
  • Film production: 27km
  • Sound: Hastings Audio Network
  • Pictures: Pascal Kerouche

Tipico’s ESG Report for 2021

/in , , /by

The ESG Report 2021 illustrates how Tipico lives up to its commitment as a trustworthy and responsible corporate citizen, through a variety of successful initiatives and sustainable activities.

The report details a number of projects, measures, and key indicators from areas like personnel, product safety, compliance, society, environment and supply chains, which, together with a consistent corporate ethic, underline Tipico Group’s values and commitment in action.

Further details can be found in the ESG Report 2021, which may be downloaded here.

This is how Tipico assumes responsibility

/in , , /by

As a leading gambling provider, Tipico fulfils its corporate social responsibility. We always want to be number 1, not only in economic terms but also in the area of sustainable corporate governance. We therefore recognise and consider all the effects we have on our environment and integrate corporate sustainability into every decision we make. Through our sustainable corporate decisions, we do not only expand our position as the market leader in sports betting, but we also justify the trust that hundreds of thousands of sports enthusiasts place in us every day.

Trust begins with transparency, which is why in addition to key economic figures and aspects of corporate governance, Tipico also reports the impact our business’ activities have on society and the environment annually. This report focuses on issues pertaining to the responsible use of our product, the ecological impact of our business’ operations and our employees’ working conditions.

External benchmarking yielded strong results for Tipico

All the data is evaluated every year by the independent rating agency ‘S&P Global Ratings’, and the findings are compared with other companies’ ratings. This external benchmarking has yielded some impressive results for the Tipico Group. In comparison with 8,000 companies from over 50 different industries, the Tipico Group has achieved a result that is well above average and finds itself in the top-rated quarter of all companies examined. Tipico also occupies a leading position within the industry, leaving many well-known industry giants behind. This has been corroborated by Tipico’s inclusion in the ‘Sustainability Yearbook 2022’, in which S&P Global Ratings lists the best representatives of each respective industry.

The latest Corporate Responsibility Report (2020) details how Tipico fulfils its responsibilities as a trustworthy and responsible corporate citizen, through a variety of successful initiatives and sustainable activities. This report is available here, and further details on Tipico’s ESG performance can be found here.

Tipico Releases Corporate Responsibility Report for 2020

/in , , /by

Despite enduring a year full of challenges due to the COVID-19 pandemic, Tipico has not only managed to strengthen its market leader position through sustainable corporate decisions but has simultaneously further developed its benchmarks in the field of corporate responsibility. The Corporate Responsibility Report 2020 illustrates how Tipico lives up to its commitment as a trustworthy and responsible corporate citizen, through a variety of successful initiatives and sustainable activities.

The report details a number of projects, measures, and key indicators from areas like personnel, product safety, compliance, society, environment and supply chains, which, together with a consistent corporate ethic, underline Tipico Group’s values and commitment in action. To mention an example, the company’s responsible conduct played a key role in Tipico being among the first providers to receive the newfound sports betting concession valid throughout Germany in October 2020. Other examples of the Tipico Group’s successful efforts, include its cooperation with a whistleblowing ombudsman, and its support for social projects such as the Black Forest Nature Park. Responsible action is also the premise in the Tipico Group’s approach to its conservation of energy and resources. In fact, the group reduced CO2 emissions (Scope 1) by around 33% compared to the previous year.

Further details can be found in the Corporate Responsibility Report 2020, which may be downloaded here.