It begins with an innovative idea and a small betting shop in Karlsruhe. There, three students lay the cornerstone for what we are today: The home of sports betting for Germany. We love sports. We maximise Spannung. We develop ourselves further every day. We are Tipico.
It begins with an innovative idea and a small betting shop in Karlsruhe. There, three students lay the cornerstone for what we are today: The home of sports betting for Germany. We love sports. We maximise Spannung. We develop ourselves further every day. We are Tipico.
until
Our roots are based in southern Germany. In Karlsruhe, at the end of the 1990s, three students came together, full of enthusiasm for sports and very passionate about technology. Working as a team, they develop the “Tipico Model”. Their mission? Nothing less than to offer the best sports betting experience. Based on innovative ideas and a forward-looking business model, one solitary betting shop very quickly gives way to an entire network throughout Germany. At the same time, Tipico’s headquarters are established on the Mediterranean island of Malta. Issued with a Malta Gaming Authority sports betting license valid throughout the EU, Tipico begins to advance its development within Europe. We have not forgotten our origins in all of this, because Tipico’s focus remains concentrated on Germany.
2009
The implementation of our franchise concept sees our franchise partners open around 500 betting shops in German cities. Within a very short time, hundreds of people are at work, in furthering the development of Tipico. One significant step is Tipico’s website, which goes live in 2005. This enables fans to also bet on their favorite teams and sporting events online. The Tipico Customer Card is introduced in 2006. It links stationary sports betting with our online services – a unique selling proposition within our industry. Tipico grows rapidly on the back of these continuous, innovative further developments.
2015
Tipico believes in teams and partnerships: 2010 sees Tipico embark on its first partnership with a Bundesliga club. In 2013, Oliver Kahn, former holder of the title ‘World’s Best Goalkeeper’ becomes our brand ambassador. Furthermore, Austria’s top division football teams have played in the Tipico Bundesliga since 2014, and in 2015 another strong partner comes onboard: FC Bayern München. In the meantime, Tipico is granted a gambling license by the German state of Schleswig-Holstein, and as far back as 2011, our customers have been able to place their bets effortlessly on-the-go by using our new smartphone app.
Sports fans in Germany already trust Tipico – and now so does the renowned investment company, CVC Capital Partners. CVC acquires the majority of shares in the Tipico Group in spring 2016. At the same time, the company continues its growth unabated, and its network of betting shops is becoming denser. December 2016 sees the opening of the 1,000th Tipico Shop in Germany. A significant milestone in the history of Tipico, and the right time to formulate a new mission statement: in Germany, Tipico shall become synonymous with the term sports betting.
2018
Tipico has significantly expanded its market leadership: Sports fans in Germany now place an average of five million bets per day with Tipico. Additionally, Tipico extends its platinum partnership with FC Bayern München in 2017 and has been an official partner of the Bundesliga and 2. Bundesliga since 2018. This highlights Tipico’s position as a passionate and thrilling sports brand.
2024
In 2019, Tipico expands into the United States: With ‘Let’s make this interesting’, Tipico develops its own sports betting and iGaming products for the US market, starting its operations in New Jersey. This is followed by expansions into Colorado, Iowa, and Ohio. Tipico’s platform wins prestigious awards and, thanks to its technological expertise, attracts the attention of the world’s largest operators. In the summer of 2024, MGM acquires Tipico’s US platform.
Meanwhile, Tipico’s headquarters in Malta and its core location in Karlsruhe continue to grow. The Tipico Tower in Malta and the Tipico Campus in Karlsruhe become the new homes for more than 600 employees combined. In 2020, a historic milestone is reached in Germany: For the first time, nationwide concessions are granted to private sports bookmakers. On October 9, 2020, Tipico becomes the first operator to receive such a concession from the Regierungspräsidium Darmstadt (regional council of Darmstadt). This is followed by licenses for virtual slot games in Germany (2022) and, as the first private provider, a license for online casino operations in Schleswig-Holstein (2024).
Additionally, Tipico underscores its commitment to partner with the best: Alongside its long-standing partnerships with the Bundesliga and 2. Bundesliga, Tipico becomes an official partner of the DFB Pokal and DFB Women’s Pokal in 2024.
Tipico Tower
Vjal Portomaso
St. Julian’s STJ 4011
Malta
Fax +356 25 707 099
