About Tipico
We connect fans to their sports and allow them to become part of the action by placing a bet. Tipico is the home of sports betting in Germany.
We connect fans to their sports and allow them to become part of the action by placing a bet. Tipico is the home of sports betting in Germany.
We connect fans to their sports and allow them to become part of the action by placing a bet. Tipico is the home of sports betting in Germany.
With passion and the unequivocal desire to progress Tipico grew from a single betting office into an international group of companies.
Tipico has been an official partner to the Bundesliga and 2. Bundesliga since January 2018. At the end of 2020, the Deutsche Fußball Liga (DFL) and Tipico extended their successful partnership ahead of the scheduled expiry date. Tipico is a byword for passion and a thrilling brand of football – this is emphasized week in, week out by our partnership with the DFL. Bundesliga matches captivate millions of football fans, and also constitute the core of Tipico’s service.
Tipico has been an official platinum partner to the German football record champion since the 2015/16 season. As a multiple winner of FIFA Club World Cup respectively FIFA Club World Championship, and with a total of 6 UEFA Champions League titles (formerly known as the European Champion Clubs’ Cup) among its many trophies, FC Bayern München is one of the most successful football clubs in the world.
With the 2023/24 season, Tipico became the official and exclusive partner of the easyCredit Basketball Bundesliga. Interest in basketball in Germany is on a steady upward trend, even more so since the German national basketball team won the FIBA World Championship title in 2023. Tipico is pleased to be able to support the continued success story of basketball in Germany with this long-term partnership.
Tipico has been an official partner to the Bundesliga and 2. Bundesliga since January 2018. At the end of 2020, the Deutsche Fußball Liga (DFL) and Tipico extended their successful partnership ahead of the scheduled expiry date. Tipico is a byword for passion and a thrilling brand of football – this is emphasized week in, week out by our partnership with the DFL. Bundesliga matches captivate millions of football fans, and also constitute the core of Tipico’s service.
Tipico has been an official platinum partner to the German football record champion since the 2015/16 season. As a multiple winner of FIFA Club World Cup respectively FIFA Club World Championship, and with a total of 6 UEFA Champions League titles (formerly known as the European Champion Clubs’ Cup) among its many trophies, FC Bayern Munich is one of the most successful football clubs in the world.
With the 2023/24 season, Tipico became the official and exclusive partner of the easyCredit Basketball Bundesliga. Interest in basketball in Germany is on a steady upward trend, even more so since the German national basketball team won the FIBA World Championship title in 2023. Tipico is pleased to be able to support the continued success story of basketball in Germany with this long-term partnership.
Tipico has been an Official Co-Partner of the DFB Pokal and the DFB Women’s Pokal since the 2024/2025 season. The DFB Pokal, with its thrilling matches and surprising twists and turns, is a perfect fit for Tipico and its efforts to offer customers an emotional betting experience. The partnership with Germany’s most prestigious cup competition also cements Tipico’s role as a leading sports betting provider.
CEO, Tipico Group Ltd.
Axel Hefer was appointed Chief Executive Officer of Tipico Group in July 2024.
Before his appointment as CEO Axel already served as Chief Operating Officer of Tipico Group with a focus on the strategic development and optimization of the group’s structures and processes. His extensive experience lies in the development of dynamic digital companies in complex environments.
Prior to joining the executive board of Tipico Group Axel held several managerial positions in major German technology companies: Most recently, he served on the board of travel search engine trivago for many years and prior to that, as a board member at German online furniture retailer Home24. As a managing director of One Equity Partners and as Investment Director at Permira Beteiligungs GmbH Axel obtained wide experience within the field of private equity. His professional career began in the early 2000s as a consultant at McKinsey.
CFO, Tipico Group Ltd.
Stefan Eck joined Tipico as Chief Financial Officer in October 2017.
During his career, Stefan has accumulated extensive experience from various positions as CFO. Besides traditional CFO responsibilities he has comprehensive knowledge of business transactions as well as risk management. Most recently before joining Tipico Stefan was CFO of automotive supplier Vibracoustic GmbH, with more than 12,000 employees in 19 countries, where he in addition to standard CFO functions took care of international supply chain management. Further roles include being CFO at Private Equity backed Hilite Group and Honsel AG where he successfully closed the sale of Honsel AG to Canadian industrial investor Martinrea Inc.
Stefan holds a master’s degree in economics from Regensburg University as well as a Delaware certified public accountant (CPA) certificate.